Real estate marketing tools are one of the most effective ways to expand a real estate business. Integrating marketing tactics into Residential Property Management Software helps both your future customer as well as your existing customer. While it makes a larger audience aware of your real estate offerings, it also enhances the user experience of your current clientele.

Here are a few ways of using marketing automation efficiently.

1. 1.
   Maximise Revenue With An Optimised Portfolio

Operators can maximize revenue by ensuring their portfolio has high levels of occupancy. To have this done, an RPMS gets linked to OTAs and other listing platforms. By automating ad placements and leveraging SEO tools built into the software, property managers can optimize listings to attract more prospects. This ensures you never miss out on potential leads, no matter where they are searching.

2. 2.
   BYOB (Build Your Own Booking Channel)

Residential Property management software also helps build a booking portal for your business, thereby reducing your CAC. It automatically shows units whenever they become vacant, and automatically blacklists them off the website at the time of occupancy. A booking portal also helps you entice future customers by showing said units’ next available date, or customer ratings.

3. 3.
   Seamless Booking Management

Once the bookings flow in, the otherwise laborious process of managing a booking gets simplified due to automation. All the bookings get synchronised onto one calendar to avoid double-bookings, tenants and property managers both get notifications on move-ins or payments, and it brings to the management a platform to manage concerns pre-move-in.

4. 4.
   Personalized Communication Made Easy!

Marketing automation ensures that a property manager can also manage tenant and owner communication. One just simply has to set up various messaging structures on a property management system, which automatically gets sent to the concerned party at different stages of the relationship cycle or whatever the need may be.

5. 5.
   Reporting in Real Time

Marketing automation also helps property managers get real-time reports for booking management, workflow tracking and analysis, centralized client data storage and other reports to analyse where they should focus and improve their activities. 

By automating booking management, personalizing communication, enhancing social media engagement, and leveraging data-driven insights, property managers can elevate their operational efficiency, strengthen tenant relationships, and drive business growth.

Are you looking for an RPMS that has marketing automation capabilities? If yes,  check out MonkSpaces.Ai to Manage Properties and Deliver Excellence - one property management software that enables you to grow & manage all your residential rental portfolios while delivering an amazing tenant experience.